Brand Bifold

Sunday, 19 October 2014

In our seminar this week we were analysing the similarities between various high street and high end brands. Naturally high street retailers copy trends and designs as seen on the runways of high end designers, however we were encouraged to look beyond this and more at similarities in terms of brand messages and morals.

Firstly, Whistles and Céline. Both promote a very Parisian contemporary way of dressing for the city woman; chic, understated but still very modern. Structured drape are key elements in their designs, formal combining tailoring with more casual, slouchy silhouettes. Muted colour palettes are prevalent within both, either monochrome, neutrals or muted pastels.

Chloé and Monsoon - these brands are both enchanting and ethereal, catering for the free-spritired woman. Both are nostalgic of 1970s bohemian way of dressing but with a feminine edge. Loose and floaty silhouettes are key, creating a very romantic feel.

We were then encouraged to create our own high street/high end bifold combinations and I chose Zara and Givenchy. Both brands promote an understated and refined European elegance with a modern, urban edge. They provide cutting edge as well as classic designs for the confident woman.

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