Brand Handwriting

Tuesday, 11 November 2014

In our lecture last week we looked at 'brand handwriting' - how brands use colour, pattern, monogram, font, and product to distinguish and define themselves, essentially 'copywriting' or 'owning' these elements allowing them to promote their desired image and values. We were given the examples of; 

 Elsa Schiaparelli's shocking pink, 

 Tiffany's distinct blue box adorned with a white ribbon, 

 Hermès and orange and brown, 

Liberty's purple ditsy print.

I began thinking of other brands which also 'own' certain colours and prints; 
Miu Miu's blush pink, 

Chloé's beige,

Christian Louboutin's red.

No Comments Yet, Leave Yours!