Within our course, we were set a brief entitled 'Next Big Thing' which required us to identify an up and coming brand which could be the 'next big thing' and create a visual report for them. This would be a brand that offers a powerful and engaging proposition, an outstanding product or service, is ahead of the grand and deserves to be recognised.
After some initial research, I decided to focus on lesser-known and fairly new beauty brands with a unique selling point. This is where I came Bite Beauty. I had previously heard about the brand through Anna and Amelia's blogs but knew little about the brand or its products - other than they specialise in lip products. I looked into the brand further and decided it would be perfect to use for this particular brief.
Bite Beauty is a Canadian-based cosmetics company, stared by Susanne Langmuir, which offers a range of all-natural, high performance lip products. Every lipstick, lipgloss and lip treatment contains only food-grade ingredients which are essentially "good enough to eat". This concept seems quite bizarre at first, but when considering the fact that the average woman will eat between four and seven pounds of lipstick in her lifetime, it would seem almost necessary to use only natural, edible ingredients- why put something on your lips which isn't good for you?