Valentino Spring/Summer 2015 Campaign

Monday, 19 January 2015

As soon as I saw the Valentino Spring/Summer 2015 collection I fell in love. Valentino never disappoints - the aquatic references, romantic chiffon dresses, the Neapolitan colour palette, broderie anglaise details - heaven. 

Little did I know that the campaign for the collection would be just as beautiful. The images from the campaign were released a few days ago and they absolutely stunning. The campaign was shot by relatively unknown Slovakian photographer, Michal Pudelka, featuring a cast of bright new faces such as Australian model Grace Simmons. This coincides with creative director's, Maria Grazia Chiuri and Pierpaolo Piccioli, motive of keeping the campaign fresh and youth focused. I found this particularly refreshing and extremely apt for the new season, feeling very much like a breath of fresh air - not just in terms of new trends, but also new talent. 

The campaign itself was shot in Tuscany within the beaches and woods of Punta Ala. This gives the campaign a romantic and ethereal feel but also creates a certain eeriness. The clothes certainly speak for themselves but have been reinforced through the choice of setting, which beautifully compliment the aquatic and dreamy qualities of the new collection. The campaign also uses clever juxtaposition as to not appear too typically 'fairytale-like' but more modern by having the models pose rigidly in a uniform manner, positioned within trees and even submerged in water and sand - making the campaign far more interesting. 

I'm now off to source myself a starfish hair clip! 

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