Kate Spade Spring 2015 Campaign

Tuesday, 24 March 2015

The latest ad campaigns for Kate Spade's Spring collection feature 93 year-old style icon Iris Apfel, alongside model Karlie Kloss. The images are so beautiful and just scream 'Spring-time pretty', but what I found most interesting was how the brand have daringly used Apfel as a central model within the campaign. Considering our fragrance is aimed at a 50+ demographic, I found these images extremely inspiring, demonstrating how this age group is now being represented within high-fashion, done so in a fun and quirky manner and feeling like a breath of fresh air. 

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