The Evolution of Miss Dior

Saturday, 21 March 2015

1947

1959

1972

1984

1993

2006

2007

2008

2015

Since its inception in 1947, Miss Dior has become a symbol of elegance and freedom for women around the world. Its very first advertisement was designed by RenĂ© Gruau, a close friend of Dior, who continued to illustrate numerous other advertisements for the fragrance, each encompassing the spirit of Miss Dior. Later advertisements incorporate the use of models including Riley Keough, Lily Donaldson, Maryna Linchuk and, most recently, Natalie Portman. 

My favourite campaign was definitely from 2008, shot by Tim Walker. I think it perfectly encapsulated the true nature Miss Dior - French, whimsical, youthful and feminine. The video by Sofia Coppola was just beautiful, perfectly accompanied by Brigitte Bardot's "Moi, Je Joue" and is the epitome of my ultimate dream; running around the streets of Paris, dressed in a pink Dior cocktail dress, sigh. 

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