Our Fragrance Brand

Wednesday, 15 April 2015

I completed some additional work over Easter to help define and truly understand our brand values and concept.

I created almost a brand guidebook which contains our brand promise, story, core values, consumer profile and guidelines. This forced me to consider what we really stood for as a brand, which will be particularly useful for when we come to create our ad campaign in the coming weeks.

You can view this on Issuu here

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