The Big Idea

Wednesday, 15 April 2015


The 'big idea' for our fragrance campaign is escapism. We want our consumer to defy the conventions of their age by offering them an escape to a life of Parisian chic and luxury. In keeping with the concept of our fragrance originating from the botanical gardens of France, we are keen to use this element within our campaign and have been inspired by the idea of secret gardens with a distinct Parisian flair. We want our campaign to be spirited but still sophisticated by incorporating the notion of Parisian chic, embodied by icons such as Ines de la Fressenage - our ideal consumer. 







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