Promotional Plan Layout Inspiration

Friday, 8 May 2015

Upon being set our promotional plan brief for our fragrance project this week, I decided to look for inspiration for potential layout ideas. Unlike our fragrance analysis, this brief does not require us to explicitly follow and mimic a specific magazine layout. Instead, our promotional plan leaves room for creative interpretation; to adapt certain layout styles to fit with our fragrance brand. It is also an excuse to go out and by a ton of new magazines and I'm certainly not one to complain about that.

Whilst searching Pinterest for inspiration I came across numerous images from lifestyle magazine, Kinfolk. I love their clean and simple layout which often features double page spreads dedicated to beautifully composed still life shots. This format will be extremely useful to fully showcase our advertisement campaign and our wealth of additional imagery. 

I was also taken by the design and layout of Darling magazine. Each issue has a very different layout structure, dependent on the article theme, but they are always carefully considered and image driven; favouring a more minimal approach much like Kinfolk magazine.

Lifestyle magazines have proven to be the most inspiring sources of inspiration which also coincides with our brand concept of offering women more than just a product, but rather a lifestyle. A more minimal design layout with feminine touches bodes well with our brand as a whole and provides a functional structure for my individual promotional plan.

Follow my board, Lovely Layouts, on Pinterest!
Follow my board, Lovely Layouts, on Pinterest.

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